As part of our ongoing relationship with BBC 1Xtra we've recently revised the whole look and feel for the station. Aiming to create something more confident, slick and simple, we've produced a stripped-back scheme which focuses on big, bold type and loud colours.

We've also reworked the iconic 'bass pulse' to form a vibrant backdrop to the new, more engaging presenter photography.

Finally, to work alongside this we've developed a flexible messaging system that can be used across all genres and events and introduces a more conversational copy style – all set in our new custom 'Xtra Bold' cut of the brand font.