Baidu

  • Brand film
  • Brand strategy
  • Video content

With 643 million monthly users and an 80% share of the Chinese internet search market, Baidu are huge. But they’re not just the largest search engine in China, they also have an incredibly innovative portfolio of services.

Baidu asked us to create a brand vision film, showcasing how their groundbreaking products will start to shape people’s lives in the near future.

Rather than creating a hi-tech, clinical environment, we embraced a more emotive form of storytelling. Here, Baidu’s technology creates new experiences and connections that bring people closer.

”This is the best piece of marketing Baidu has ever made.”

Guang Zhu
Vice President, Baidu