The BBC’s coverage of Glastonbury Festival has transformed it into a major TV event. In 2013, the scope of their digital broadcast output led us to refresh the visual identity, providing a set of flexible assets for on and offline use.
BBC at Glastonbury
Already an iconic event in the schedule, the BBC’s Glastonbury coverage took off in 2013, with more content than ever available digitally. The existing identity no longer represented the festival as it is now. There was a need to connect with new audiences without alienating the faithful. Based on bigger shows with mainstream appeal, our instruction was to “think Beyonce!”
We rebalanced the existing typography and created a new representation of the Pyramid Stage, using dynamic light effects. We wanted to put the viewer in front of the main stage, caught in the glare of late afternoon sun or a phasing lightwall.
Always in mind was the need to bring the branding to life onscreen. We worked closely with Found, our moving image partners, to create the atmospheric animated sting.
“The representation of the iconic Pyramid Stage through the dynamic lighting effects – which works particularly well in its moving image manifestation – is a powerfully, communicative touch. And my feeling is they have nailed their brief.”
Rob Alderson, It’s Nice That