We were asked to create a brand identity for BBC iWonder – to provoke curiosity and encourage exploration of world-class BBC content.
We achieved this by creating an information system around colour and imagery to reflect the genre and tone of content. This helps users to choose from a wide spectrum of subjects quickly and easily.
The logo represents the curiosity of learning through a question mark device that signposts iWonder content across BBC platforms.
Explore iWonder here:
“Part of our mission is to unlock the learning potential of our archive and iWonder gives us a highly curated editorial storytelling reason to be doing that.”Chris Sizemore
“In designing iWonder, the BBC has produced a compelling online platform that’s both a valuable learning resource and a great marketing tool.”Rachael Steven