BBC iWonder

  • Brand identity
  • Brand communications
  • User experience & design

We were asked to create a brand identity for BBC iWonder – to provoke curiosity and encourage exploration of world-class BBC content.

We achieved this by creating an information system around colour and imagery to reflect the genre and tone of content. This helps users to choose from a wide spectrum of subjects quickly and easily.

The logo represents the curiosity of learning through a question mark device that signposts iWonder content across BBC platforms.

Explore iWonder here:
bbc.co.uk/iWonder

“Part of our mission is to unlock the learning potential of our archive and iWonder gives us a highly curated editorial storytelling reason to be doing that.”

Chris Sizemore
Executive Editor, BBC Knowledge & Learning

“In designing iWonder, the BBC has produced a compelling online platform that’s both a valuable learning resource and a great marketing tool.”

Creative Review