BBC Radio 1’s Big Weekend kicks off the British summer festival season. It features the biggest acts in the world alongside the hottest up-and-coming bands, all hosted by Radio 1 DJs.
Our bold and colourful campaign takes its inspiration from the youthful feel of the events, and from Powderham Castle, where the weekend is held. It’s all built on a simple idea: ‘an epic house party that everyone’s invited to’.
The campaign is built social-first, around a scalable system of GIFs, characters and textures. The elements come together in different ways, creating a chaotic, ever-changing mash-up of assets that burst with energy.
BBC Radio 1’s Big Weekend is Europe’s biggest free ticketed event and has an unrivalled reputation for attracting some of the biggest and freshest UK and international acts, bringing the nation together for a shared live music moment