Brancott Estate are the original New World pioneers, with over 40 years’ experience of crafting wines in New Zealand. To bring their story to life we created an innovative experiential tasting concept.
‘The Red Shed’ pop-up visited festivals across the UK, combining a virtual tour of the vineyard with a multisensory tasting experience. Visitors to the shed found themselves embarking on a journey to Brancott’s stunning homeland. Here they experienced seasons changing, grapes flourishing and scents stimulating their tastebuds – preparing the palate for the expert wine tasting that followed.
Created in interactive, real-time VR for multiple simultaneous guests, The Red Shed will be touring worldwide later this year.