Havana Club

  • Art direction
  • User experience & design
  • Social content
  • Interactive installation
  • Virtual reality

Havana Club is an iconic rum which stands for authentic Cuban culture worldwide. We were asked to bring this authenticity to life using Virtual Reality for ‘Casa Havana’, a custom-built pop-up bar in Soho.

We created an experience in which the owner takes you on a journey from the exact same storeroom you’re sitting in, right across the globe to Cuba. Along the way he tells the story of his bar, the history of the rum and hints of the ingredients for his famous ‘Silver Pineapple’ cocktail, culminating in the drink itself being revealed as you return to the real world.

Created entirely in real-time 3D, our experience uses a mixture of real-world set design, Arduino-controlled devices and high-end animation to immerse you in another place and time.