As part of the London Design Festival, we were asked to help Jaguar create an immersive installation at Somerset House that brought to life the car manufacture’s commitment to future design.
Visitors were able to experience cutting-edge design in a replica Jaguar design studio, which showcases the hi-tech creative process behind the electric I-PACE Concept, from the initial sketches and clay models to the finished vehicle.
A glimpse of the future was provided by an immersive presentation of the innovative Jaguar FUTURE-TYPE virtual concept. The display introduced Jaguar’s vision for shared urban mobility in 2040 using a 3D installation and light projection technology.
The Jaguar-sponsored Design Frontiers event had exhibits from more than 30 international designers.
"Design will always have an emotional value with customers and this will always be fundamental to what makes Jaguar unique."Ian Callum