Lenovo is one of the world’s fastest-growing consumer technology brands, and is only the second Chinese company to make Interbrand’s top 100 global brands list.
As part of their recent campaign – #goodweird – we created two larger-than-life pieces of social content to promote the new Pocket Projector.
Featuring our ‘geek done good’ character, Mr Smart Head, the ads embody the campaign’s spirit, harnessing the power of the projector in tongue-in-cheek ways. The videos have been well received by Lenovo’s new younger audience, driving awareness and sales of the new product.
China-based Lenovo is the biggest PC brand worldwide, with over 20% of market share