Penguin Books

  • User experience & design
  • Digital strategy

Publishing is changing and Penguin wanted to be ahead of the curve. We were asked to create a strong, future-facing roadmap so they could successfully navigate the ever-changing digital landscape.

After a thorough research stage we created a new digital strategy and identity that celebrated Penguin’s iconic heritage, creating a truly user-focused online experience.

We engineered an effortless sense of structure and flow to work across all devices; engaging Penguin’s hugely diverse audience and ultimately driving sales.

“Technology is giving us, a book publisher,
the reach of a broadcaster.”

Tom Weldon

CEO, Penguin Books