We were asked to help carmaker Peugeot launch their new 208 in an innovative and eye-catching way.
The rear parking camera was a key innovation for this model and the brand wanted to hero this as much as possible. We also wanted to amplify Peugeot’s formidable reputation within the world of rallying.
Using the car as a dolly we created a single take film by reversing it round a car park, driven by Peugeot’s rally car champion. Accompanying the action were a collection of professional performers to help augment the urban adventure theme.
”This is a fantastic articulation of the Peugeot brand and the experience we deliver for our consumers.“Nicola Dobson
The film had over 250,000 views within the first weekend of launch
”This was the chance to create something truly exciting and innovative with a client who is keen to push audience expectations of their brand.“Mat Denney