Get up, stand up, be heard
RizeUp was a party-neutral campaign aimed at getting young people to register to vote in the 2017 UK General Election. Working with its creator, the filmmaker and photographer Josh Cole, we helped to bring RizeUp to life over the course of 48 hours, following the snap general election announcement.
Aimed primarily at the homeless, the under 25s and the economically dispossessed, the campaign had a deliberately anti-establishment, urban tone of voice, authentic to the collaborators involved and Josh’s work.
RizeUp’s first goal was to get as many people as possible registered to vote before the May 22nd deadline, then it was all about ensuring people voted on June 8th. RizeUp was not about any one party – we got involved because we think politics isn’t working for young people and we want to help make a difference through design.
Wear it proud
RizeUp’s visual identity speaks from the language of resistance: the black and orange colours of revolution, the raised fist of defiance (updated for the emoji generation) and the bold, oversize typography all shout our message loud and clear.
The stats don’t lie
Over 15 million people – primarily the homeless, the under 25s and the economically dispossessed – didn’t vote in the 2015 election, outnumbering the supporters of every single party. Only 43% of people under 25 voted, while 78% of over-65s did. Together we can change elections and make sure politicians listen.
“This will change politics – young people have seen the impact of their votes and will be empowered."Josh Cole
A social uprising
RizeUp encouraged artists of every kind to get involved socially, from retweets and reposts to bespoke videos to share the message. We got over 100 musicians and celebrities onboard across the space of a month, including the likes of Rudimental, Tinie Tempah, Professor Green, Akala, Doc Brown, Riz Ahmed and Maverick Sabre.
Word on the street
Supported by high street brands like Lush, and street crews in key cities, the RizeUp message hit the streets nationwide over the pre-election period. The campaign was featured in the NME, with interviews on the BBC and partnerships with Shelter and Big Issue, alongside support from an amazing array of musicians and artists.
Spreading the word
In the last week of the campaign, grime star Big Narstie and rapper Tommy Jules released the unique track “We Need a Change” under the pseudonym Rize Up Sound-System. The song set the tone of the campaign: defiant, angry and empowering. The accompanying video (directed by Josh Cole) was an instant success, with over 2 million views on Facebook on June 8th alone.
20m reach on Twitter
9m reach on Facebook
Over 100 celebrity endorsements
One of Buzzfeed’s
“11 Best Reasons for Young People to Vote”
RizeUp helped voter registration massively pick up from mid-May onwards with almost a million under 25 year olds registering to vote by the May 22nd deadline. This represented a huge swing of 45% of young voters registering over the same period prior to the 2015 Election, with a record 246,000 registering on deadline day alone.Making the difference for UK politics