• Brand film
  • Video content

Rolls-Royce’s ‘Black Badge’ range is the first time their Spirit of Ecstasy statuette has been manufactured in anything other than silver. As it’s aimed at a much younger customer than traditional models, we created a film to help shift the brand’s perception with this audience.

Shot entirely in-camera, using ferrofluid, laser-cut steel numbers and powerful magnets, we created a teasing countdown and reveal film for the Geneva Motor Show that embraces the darker side of the new Rolls-Royce models.

Produced by Found, an Output Group company
Commissioned by Imagination