Sinfini Music is a website where users can discover, hear and buy classical music. We helped them shift the direction of the brand with new messaging and a campaign to spread the word.
What it means
‘Cutting Through Classical’ represents Sinfini’s belief that anyone can discover classical music. The key is to explain it without jargon, and to provide opportunities to find out what it’s actually like.
What we did
We used a strong graphic ‘cut’ device to divide images, backgrounds and layouts. This provided a flexible system for creation of striking brand imagery. The approach is echoed in typography which uses the geometric forms of Swiss Typeface’s Euclid font to deliver bold messages.
Read more about the process we went through in our interview on the Creative Review Blog.