Durex & MTV Staying Alive Foundation

  • Brand identity
  • Brand communications
  • User experience & design
  • Social content
  • Web build
  • Campaign strategy
  • Live experience

Following the success of our 2013 World AIDS Day campaign, we developed ‘Someone Like Me’ into a global youth brand that is active 365 days a year.

Visit the site:
someonelikeme.com

What’s it all about?
Someone Like Me is a social movement championing happier and healthier sex lives for young people across the globe.

We created a bold and iconic visual identity that has the flexibility to exist across digital, on-air and on-the-ground platforms. Key campaign elements from 2013, including our hugely successful social media assets, were developed into the 2014 creative.

The website
For 2014 and beyond, the primary objective of the SLM website is to reflect the social conversation around global topics, set by the brand and its audience on sexual health and sexuality.

The site’s homepage showcases the latest Facebook posts, Instagrams, Vines and Tweets, alongside dedicated areas for knowledge content, globally-sourced blogs, and all the latest news from the Someone Like Me Global Crew.

On-air
Someone Like Me activated on-air through the global sponsorship of three flagship MTV ‘sex and relationships’ shows: ‘Ex On The Beach’, ‘The Ex and The Why’ and ‘Time’s Up’. The shows featured end-of-part bumper animations, driving the MTV audiences online and to SLM social channels to continue the conversation.

Events
Someone Like Me also activated at MTV’s Isle of Malta music festival, popping up at the event to recruit Global Crew and promote the Someone Like Me message.