Sony Entertainment Network lets people stream or download the latest music, movies and games. We made a brand film to show off the breadth of content they could access.
Bringing features to life
Following the success of our viral films for PlayStation’s VideoStore, we were asked to create a short promo for Sony Entertainment Network. This piece had to work more like a traditional ad, communicating the services, features and benefits in a human way.
Keeping it unreal
Working with our partners at Found, we imagined an exclusive pop-up event. A large warehouse in London hosted a labyrinth of improbable rooms, showcasing music, movies and games. Within these spaces, the unreal was made real – from an aircraft hangar housing huge gaming simulators, to a real-life version of LittleBigPlanet.
The finishing touch was a performance from Sony Music band Swiss Lips, providing a musical backdrop to this pop-styled video.
“The performance over-achieved our expectations and delivered over 1 million views in the first month. The response was very positive … it was definitely a big success for us.”
Senior Marketing Manager Europe