Sony Music

  • Art direction
  • User experience & design
  • Digital strategy

Breaking all the rules

One Direction are the biggest selling group of the last decade. Sony Music asked us to design a new, dynamic website to reflect the boys’ more evolved sense of style, while captivating the millions of fans who visit the site almost daily.

We achieved this by combining different typography and imagery to create different moods and styles within the site. We stripped back the colours, moving from a teen feel to a more dynamic, considered design experience.

Visit the website here:

”The response of One Direction fans to the band’s redesigned site was overwhelmingly positive. We’re thrilled with the results.“

James Bassett
Head of Digital Creative, Sony Music

The Webby Awards
2015 Honoree

Celebrity / Fan category