A Positive Platform

  • User experience & design
  • Social content
  • Digital design
  • Digital strategy
  • Social strategy

Reduce harm, boost wellbeing

There’s increasing evidence that social media use by young people contributes significantly to poor mental health. We ran a week-long studio project for two people to investigate this through a creative lens, to understand the situation and explore possible design solutions.

Four simple questions helped frame the opportunities: What if social platforms were designed to consider their effect on mental health? What if they took more responsibility for their users’ mental wellbeing? Could we track our mental health the way we do physical health? And should we count digital content ‘calories’ like nutritional calories?

Our research explored a range of challenges, from addictive tendencies to personal control and content trends. A complex picture emerged of the positive and negative impact social media has on mental health. Could we make a difference through design?

Design journey vision
Our vision is to explore platform, interface and content design to reduce the negative impacts on mental health of image-led social platforms. We aim to:

  • Encourage the positive mental health benefits of social media while mitigating the negative
  • Create less addictive interfaces and platforms, but remaining entertaining and engaging
  • Educate and empower users to control the content they see more mindfully
  • Develop awareness and assistive education around platforms to foster healthier engagement
  • Use data and feed algorithms as a failsafe to detect, then adapt content to reduce, poor mental health.

Rather than a single solution we developed a range of starting concepts, both on- and off-platform. These could begin to foster more positive mental health benefits, and reduce the negative impact for users who may be at risk.

Concept 1 — Mindful algorithm
A mindful algorithm on-platform would consider mental health before serving content. It might look at biometric data around stress, analyse your past posting and interactions for signs of anxiety or depression, consider your time spent online and the current time of day. Using this data it would carefully select what content to show in your feed. This would:

  • Create more emotional balance
  • Promote close connections
  • Mitigate over-use
  • Foster healthy sleep patterns

Concept 2 — Intelligent coaching
If depression can be predicted from social content, social platforms can respond with relevant coaching. Using content patterns, machine learning and analysis, we could develop a suite of content for coaching digital skills. This is posted from the platform to users identified as being at potential risk. The aim would be to make positive coaching hints to those most in need – developing skills, encouraging use of product features and fostering healthy habits.

Concept 3 — Profile health
We’re used to a traffic light system on food packaging, but what about social accounts that promote an unhealthy body image? Could we develop a profile ranking system for feed ‘safe modes’, with individual accounts marked on a health scale? This would consider factors like posting cadence, engagement, photo-manipulation, sentiment, content reporting and body image. In this way we could tailor recommendations for new follows based on a balanced diet of social content, not just subjective association.

Concept 4 — Inner circle
Research shows we can only hold close relationships with a small number of people. Social media helps to develop these connections, so why not allow people to prioritise posts from a small network of friends? These would be given preference in feeds, with less restricted notifications and the potential to discuss and report content. This would help to develop valuable, trusted relationships instead of mass follows.

Concept 5 — Smart notifications
One of the most addictive qualities with social platforms is the endless stream of content. There’s always more out there, so we keep scrolling. Giving people the ability to digest and snooze notifications for a set period of time could encourage less addictive behaviour, improve concentration and promote healthier interactions with apps. We could also create smart notification settings based on time of day, geo-fencing notification activity, sleep windows and predictive well-being.

“As platforms mature it would seem logical that they embrace the need for responsibility and that the industry would begin to align itself and compete around protecting users’ health.”

Simon Gunning
CEO, CALM (Campaign Against Living Miserably)

Concept 6 — Activity tracking
If we monitor our fitness and generate goals for physical health, could we do something similar for mental health, particularly around social media usage? An app or social platform could help set goals, monitor usage and provide contextual tips and insight that helps us make more informed healthy choices.

Concept 7 — Free your focus
Social platforms can lock us into habitual behaviour with the routine of scrolling rewarded by the dopamine hit of something new. What if we could replace one potentially unhealthy habit with more constructive ones? Often we just need inspiration to shake us out of a routine, so an app full of randomly-chosen ideas could be just the kickstart we need.

“Studio Output‘s ideas are bold, logical and beautifully executed; we’d love to see them happen.”

Simon Gunning

Concept 8 — Safe feed
To empower people and encourage healthier usage, we could provide customised control of these settings at operating system level. The intention is to help users control how their social apps deliver content and features:

  • Showing profile ratings
  • Usage tracking
  • Notification controls
  • ‘Catch-up’ digests
  • Quiet zones
  • Night shift

Philosophy: A Positive Platform
Our design explorations allowed us to identify what a more mindful social platform might offer.

Our short discover/design projects unpick challenging problems and drive innovation through a rapid design process. If you’d like to use this kind of thinking in your business, email Stephen Bates or call him on 020 7239 9277.