Union Hand-Roasted

  • Brand identity
  • Brand communications
  • Brand strategy
  • Art direction
  • Packaging

We created a completely new identity for Union Hand-Roasted Coffee to reflect the outstanding quality of their speciality, direct trade coffee.

From pack to pot, we designed a consistent brand journey, expressing Union’s discerning yet welcoming values.

We evolved their identity through clever use of materials, textures and typography whilst retaining some key brand heritage. We also introduced a market-changing way of objectively grading your coffee experience.

”Feedback on our new branding has been universally excellent and sales are in 40% growth just a few months into the launch of our new packaging.”

Kerttu Inkeroinen

Head of Marketing, Union Hand-Roasted

“The element I like the most is the ‘U’ with a coffee cup handle... It’s cute, smart, and still looks like it means business.”

Armin Vit
Under Consideration