Peace, love and good vibes
Viber asked us to create a new brand identity, to propel their international mobile business and set them apart from other feature-led messaging platforms.
We created a system that’s rooted in a fun, friendly positioning. Retaining the original logo and brand colours, we devised a comprehensive new global toolkit, featuring positive imagery, a new multi-language typeface and Viber’s own set of emojis – placing the new identity at the heart of audience conversations.
The result is a global brand with local flavour. There’s enough flex for local marketing teams to support their social channels and the international brand to push global campaigns – driving user growth at all times.
Since the rebrand launched in August 2014, Viber’s global audience has grown by nearly 300%, from 300 million to over 800 million
A complete system
We developed a wide-ranging brand system: messaging, a bespoke typeface, photography, illustration, textures and emojis. It’s a system that’s all about people’s lives and how they express themselves.
Upfront and open
Viber is a fun, flirty and ‘living’ brand that sparks conversation. Combining bold language, expressive doodles and fun emojis, we’ve developed a persona that’s positive in outlook and confident in its own skin.
“Studio Output get to the heart of every creative challenge we have and have come up with an inspired solution that works globally.”Mark Hardy
A brand for every touchpoint
This is a brand designed to work internationally and mobile-first. To give Viber its own voice, we created a bespoke headline typeface across 20 languages, complimented by textures, emojis and illustrations. The result is an agile, youth-focused brand with the rigour of something more grown-up.
Real users, real life
The image treatment style and detailed guidelines we set allow each territory to create its own version of the photography, giving the brand a local flavour. Different markets pick up on events, moods and fashions unique to their audiences, so Viber always feels relevant and natural, wherever it is in the world.