Viber asked us to create a new global brand identity to propel their international mobile business, setting them apart from other feature-led messaging platforms.
We created a new brand identity that’s rooted in a fun, conversational positioning. We retained the original logo and brand colours while devising a comprehensive new global toolkit, featuring positive imagery, a new multi-language typeface and Viber’s own set of emojis – placing their new identity at the heart of user conversations.
Since the rebrand launched in August 2014, Viber’s global audience has grown by 235%, from 300 million to over 700 million
“Studio Output get to the heart of every creative challenge we have and have come up with an inspired solution that works globally.”Mark Hardy