It's been a long time coming, but we're very pleased to say we’ve just launched an epic trilogy of short promos for PlayStation®Store – to showcase the ‘Movies On Demand’ service from PlayStation Video Store.
Once again we were able to collaborate with some amazing creative talents in the FND Collective and MLF, who helped us to bring the campaign to life. All three virals use some exciting creative technology, combining projection mapping, 3D realtime tracking and ‘whizz-bang’ pyrotechnics. There are even some Morph-suited ninjas in there for good measure! We should have the making of video up later next week if you're interested in seeing how these were made.
So far the films have had over a million views in just a week since their release, but we’re hoping this is just the start. Please take a look and if you like them, would it be cheeky to ask you to share them with your friends?
Most Insane Immersive Movie Experience EVER - Part 1
Most Insane Immersive Movie Experience EVER - Part 2
Most Insane Immersive Movie Experience EVER - Part 3
The Most Insane Immersive Movie Experience EVER
Ian Hambleton
Cher Lloyd makes her mark in Shoreditch…
Rebecca Johnson
In anticipation of her new album we wanted to do something a bit different with the billboard space we had for Cher Lloyd. With the mix of press she is getting at the moment our aim was to create a piece which would make people stop and go 'wow', so we enlisted the help of the super-cool people at Paintshop Studio and came up with a design that was really going to get noticed.
With our design as a base, Dep and Tizer set in for a long day's work covering the huge 96 sheet and adding their awesome style to the Cher campaign. The results are even better than we hoped for, these photos (big thanks to Jeff Metal for these) speak for themselves. If you're in the area go and check it out!
Sun, sea, shots and ham
Becky Johnson
For the past few months we've been lucky enough to work with mega man-band Il Divo on a new look and brand refresh, ready for the release of their fifth studio album. The new 'brand Il Divo' was revealed on the launch of the website which quickly became the most popular site across the whole of Sony music; revealing the updated logo, new type and editorial design – and refreshing, more intimate images of the band.
Following this we recently went to the sunny island of Mallorca to art direct a photo shoot with the guys. This will cover all upcoming press, the album launch and a very exciting piece of print which we can't really tell you about just yet.
The glorious weather meant it was a really high-spirited (if a bit sweaty) shoot, and we found some great venues in and around Palma. All our hard work was rewarded with some great Spanish cuisine. A sneak peek here, watch this space for more 'popera' excitement!
New York, New York…
Rebecca Johnson
Last week I was fortunate enough to take a trip across the Atlantic to New York for a campaign and press photoshoot. After months of prepping we landed in Manhattan to be met by a great team of people for the two day shoot. Much to everyone back in the studio's disgust, I even managed to squeeze in a little shopping (the moaning stopped when I got out the Reese's treats I bought for them).
All went well and we landed some great shots in both studio set-ups and out and about in Manhattan and Brooklyn. We can't reveal who this is all for just yet, but we are applying the outcome of the shoot to a variety of both printed and digital collateral. Watch this space... exciting!
Animal magic
Gemma Ballinger
Shahnaz, our designer dedicated to all things Ministry of Sound, has been working on some intricate new artwork for the upcoming Basement Jaxx night at the club.
This poster is a collage of two images coming together to create the illusion of as many or as few animals as the viewer can see. The peacock in the foreground is the main focal animal here, and its feathers create the eyes for other animals behind it. This is mind bending stuff, sure to mess with a few frazzled brains.
Check out more of our work for Ministry of Sound here.
Studio Output and Glug launch The Studio
Sam Allen
This Wednesday saw the launch of The Studio, a collaborative digital art project between Studio Output and Sony PlayStation. The project brings some of the world's most coveted creators of illustration, graphic and digital design including Jasper Goodall, eBoy, Jon Burgerman, Maharishi and Anthony Burrill who have created original works which will be available to download from the PlayStation®Network.
The converted Victorian warehouse of Village Underground in Shoreditch was the setting for the grand unveiling to a sold out crowd. Upon arrival, the guests were greeted with a cold beer, opportunities to have a go on some of the latest releases from PlayStation, and most importantly, a sneak peek at the original and exclusive work from some of the worlds most renowned creatives.
Our very own Dan Moore has curated The Studio and on the night introduced the project and hosted a series of inspirational talks based around the theme of digital art. Alongside Dan, Jasper Goodall, Tomato, Anthony Burrill, Mr Bingo and Marcus Tanner from Sony PlayStation entertained and amazed the audience who, surprisingly for a Glug crowd, were silenced by the content of this once in a lifetime line-up.
As if that wasn't enough, we had Ollie Munden, Will Scobie, Shahnaz Ahmed and Bob London flexing their creative muscle and supplying the live art twist.
The artists featured have created either static or dynamic themes which can be downloaded and used as a backdrop for PlayStation 3 and PSP.
Find out more here.
The Studio: Mr Jago vs. Andrew McAttee
Dan Moore
Here's a sneak preview of The Studio - a new project we've been working on with Sony PlayStation. As part of the launch of this project (which we'll be telling you about in the next few weeks) we commissioned Mr Jago and Andrew McAttee to produce this 'versus' piece for Sony's headquarters in Central London.
Ministry of Sound 20:20
Dan Moore
This month saw the launch of an exhibition at Ministry of Sound to commemorate 20 years of the biggest name in clubland. The exhibition itself was dotted throughout the Club and included everything from the original analogue mixer and first branded bomber jacket, right through to the latest artwork from yours truly. For an in-depth review take a look over at Ministry's newly revamped site.
For us it's nice to have a look down memory lane at some of the work we've done for the club over the past 6 years, and even further back I found a few relics from my pre-Studio Output days too!
We're looking forward to adding to this vast legacy of work as we continue to look after the London club's artwork. For those of you who can't make the exhibition be sure to check out this timeline.
Insight Report – Digital Trends
Gemma Ballinger
We've been looking at some of the most inspiring creative ideas we've seen recently in digital content, marketing and technology. We've seen the urban environment turned into an interactive play space, highly visual interactive experiences, uber-creative mobile apps, brands becoming pseudo-publishers and new and exciting ways to use data.
The full Report is available to download but here's the key themes:
The Nike Grid campaign turned London into a real world game board. Coke Zero created a mobile GPS enabled game for Android and iPhone that brings Tron Light Cycle style gaming to players on city streets. This style of gaming is really exploiting the prevalence of GPS enabled smart phones and is a trend we're likely to see much more of in the year to come.
Wrangler, Timberland and AT&T all use interaction and rich media content to tell stories in very visual, engaging ways. What gives these concepts real value is that they're making a really good use of the visual medium of the web browser and communicating the essence of those brands.
Mobile apps are moving to the next level exploring how the interaction on a touch responsive portable device can be exploited to create innovative user experience. MyFry and the Popular Science iPad app really enhance the content available on the device.
We're starting to see more brands creating their own engaging branded content and editorially-driven concepts to take control of their audience and create interactive experiences. Dunhill and Diesel are great examples of this new wave.
Data visualisation was a big theme in 2010. The World Cup and General Election were great opportunities to create interactive treatments where data was enhanced to make it richer and more informative.
The full Insight Report on digital content, marketing and technology is available to download here.
Studio Output vs MoS
Stewart McMillan
MoS Remix is the new Granimator
pack that we've produced to accompany our November and December 2010 monthly artwork for Ministry of Sound. Created for a series of print flyers and press adverts, the artwork can also be remixed using the Granimator so the user can create their own versions – it's perhaps the world's first interactive flyer!
However, not only is it a visual treat, but a sonic one too, with new MoS resident DJs Michael Woods, Joe & Will Ask? and Cosmonauts supplying loops, bleeps and samples that accompany the app's creation tools.
Get the pack for free here – 'ave it!
Glug