As rites of passage go, few are more ingrained into the British psyche than the first Club 18-30 holiday. Since 1967 (yes!) they've been granting the wishes of teenagers all over the country, providing a first taste of freedom and a glimpse of the exotic. We were asked to look at revitalising the branding and headline creative to align it more with the international clubbing culture that 18-30 unlocks.

Our response was based around the sense of belonging found in an all-embracing club. The key device represents a setting sun and the stamp on a clubber's hand. Bright neon colours which can't be ignored, bold messages which encourage ownership and a custom typeface, 'Party Machine', all combine to say 'This is Club 18-30.'