The Gio-Goi label originated from the heady music and club scene of the late 1980s. Two decades later it is still at the forefront of fashion and music culture. Following recent work on various campaigns, we were invited to pull together a lot of disparate marketing material into a cohesive guide. We devised a companion set, one to be used as a photographic look book, and the other a smaller format brand book. Together these function as a guide to creating campaigns using the various accumulated brand assets and photographic imagery.