hmv Live is a new campaign that takes place in hmv's live venues. The events premiere DVD film and music releases, alongside talks and appearances from related stars. The first outing of the ident was shown on the big screen (the second biggest in the country!) at the hmv Apollo, as part of the Take That 'Circus' DVD launch. We worked on the animation with Mainframe and sound with SNK to create a brief visual and sonic 'burst' of all that is energetic and alive about these new events.