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Sony Entertainment Network

Motion.

Following the success of our previous viral for the PlayStation Store, we were asked to create a short promo film for Sony Entertainment Network. Unlike the previous film, this piece of content had to work much more like a traditional advert, getting across all the services, features and benefits, albeit in an entertaining way.

The film feels like a monster pop-up entertainment event, held in a large warehouse space somewhere in London with a vast labyrinth of different entertainment rooms showcasing music, movies and games. The rooms have everything from huge gaming simulators in an aircraft hangar, to a real-life version of LittleBigPlanet, plus EQ and Bravia installations, a content room to navigate through all the titles, an epic cinema room, murals, live art and graffiti.

Finally we got in touch with our friends over at Sony Music to commission one of their new up & coming bands, Swiss Lips, to perform at the event and also provide a music backdrop to our pop video-styled ad.

Once again we collaborated with Mike Sharpe and his team at The Found Collective on this project. Watch a 'behind the scenes' film about it here.


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