MoS ‘Knit-Club’

Ministry of Sound

Campaigns.

As any idiot can tell you, there's no better way to get hot in the city than raving in your winter woolies. That's why our summer 2011 Saturday Sessions campaign featured this hand-knitted scene, with famous Elephant & Castle landmarks (and some robots) warming their cockles around the infamous Ministry of Sound decks.

The first fold-out poster in the series shows the buildings waking from slumber – maybe after a hard night's work on the dancefloor? Next, we continue into sunset, when the dry ice livens everyone up a bit and the friendly Elephant opens his eyes to contemplate the night ahead. The final installment shows the city at night; but a bit of darkness doesn't stop these little fellas from switching on the lights to enjoy a 
night out at the world's most famous nightclub.

This series was created by the now-freelancing Shahnaz Ahmed and shot by Richard Paul.
Look them up!


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