At the heart of our work for Ministry of Sound is the flagship weekly party – the legendary ‘Saturday Sessions’. In 2006 we created a new identity for the night, and wanted to find a way to quickly hardwire it into the clubber’s psyche.

Our approach was to treat the artwork in a more mature way, art directing a series of photographs in the way we might for a record sleeve. Representing the different influences on the music policy, we assembled a collection of strange electronic equipment, added some ambiguous messages and, finally, etched the logo into copper plate. Mission accomplished!