MoS ‘Will Sweeney’

Ministry of Sound

Campaigns.

According to our recent visual refresh, MInistry of Sound Club is a place where 'anything can happen'. As if to prove that, we were lucky enough to commission illustrator Will Sweeney to create a series of images for the first Saturday Sessions campaign of 2010.

Based on the brief, 'The Greatest Club in the World', Will created three fantastical spaces based on elements from the club – the speakers, the giant mirror balls and the mixing desk. Exploded and cut away, these environments were populated by a motley bunch of futuristic tribal ravers floating through the ether.

The images were spectacularly well received – the guys in the Club team say they're the best flyers they've ever had, while DJ Mag said, 'Wow, that looks awesome'!


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