Brand loyalty isn’t dead, but brands have to change to get it
Rob Coke, July 2014

Popular wisdom has it that brand loyalty is dead – our Group Brand Strategy Director, Rob Coke, disagrees. In this talk for Digital Arts he argues that, while technology has changed the way we communicate with each other, the key influencers on the way we perceive brands have stayed the same. Delivered as part of our insight programme, Rob suggests that brands need to change to continue to engender loyalty.

This talk was part of our series of Insight Events and originally appeared on the Digital Arts website: