Designing for discovery
Second Wednesday, September 2013

Second Wednesday is a monthly meet-up in Nottingham for digital and creative practitioners. In September 2013 digital designer Sam Quayle was one of the speakers. Ahead of his talk, Second Wednesday grilled digital designer Sam on his life at Studio Output.

Hey Sam! Firstly, a big thanks for talking at this month’s Second Wednesday. Let’s start with a brief introduction, how’d you get to be where you are today?
I’ve been at Studio Output as a digital designer for just over a year. Previously I worked at an agency in Leeds called Label Media before moving to Nottingham to work for Erskine design.

Give us a little insight into an average day at Studio Output?
The only thing that seems to be a constant is the volume of work. Other than that, there’s a whole range of projects being worked on across a range of disciplines. There’ll be client meetings, workshops, inter-studio collaboration and external collaboration. It’s a vibrant atmosphere, and we like it.

You’re multidisciplinary; do you feel this impacts on the way you approach digital projects?
I think knowing how a design is actually going to be realised and experienced is crucial to the ultimate success of the project. Having that knowledge all the way through allows me to communicate better with members of the project team, reduce ambiguity and manage client expectations along the way.

A question over Twitter – What excites you most about design?
Sadly – attention to detail.

Which project are you most proud of?
The work I did for Frieze Art Fair last year and the work I’m doing for Penguin Books at the moment.

Can you give us a sneak peek into your Second Wednesday talk?
The talk is a practical guide to designing better discovery experiences online and how we can service a range of information needs that are often neglected.

What do you hope people will take away from your talk at Second Wednesday?
A bit of a framework, some new vocabulary and reference points to design better experiences and really to raise awareness about the unique challenges designing for discovery can present.

This article originally appeared on
Second Wednesday’s website:
secondwednesday.org.uk/sam-quayle