Love what you’re doing
Johanna Drewe, September 2013

Ahead of her Second Wednesday Talk, Design Director Johanna Drewe gave a sneak peek into her life at Studio Output.

Can you give us a little bit of info about yourself and how you ended up at Studio Output?
I’m Johanna Drewe and I’m a Design Director at Studio Output / North. I joined Output three years ago after eight years experience at other agencies in Nottingham. My background was in branding and I wanted to push this into new areas and work with bigger clients, as well as broaden my skill set. Output was the perfect choice for this. The work they were doing was challenging and interesting and with clients like the BBC and Sony Playstation, it was an exciting change. I hadn’t realised when I applied the scope or the ambition of the company and I’m extremely proud to be a part of the development that it has achieved.

Give us a little insight into an average day at Studio Output?
Generally very busy! No day is the same and that’s one of the great things about the studio. There are lots of different projects on the go at the same time, all at different stages of development and spread across different disciplines. Clients pop in to catch up on work or recently we’ve had some clients working within the studio. This changes the dynamic but it is nice to get a different perspective on things.

If there is a deadline on the go generally we are a little quiet because everyone is focused on what they need to get done. So we save ourselves for Friday’s when we can let our hair down and discuss the latest worldly scoop.

And an average weekend for individuals?
We have Friday after work drinks whenever possible, this goes for the whole studio. It’s time to catch up on everything, work included. Outside of work, I think everyone likes to switch off and relax but still have our creative heads on, taking in as much culture as possible. We then catch up on Monday morning over a cup of tea.

You’re multidisciplinary, do you feel this impacts in any way on the way you approach a digital project?
It’s rare we have solely digital projects, they tend to be more cross platform. Generally digital work is part of a larger project and the design work will feed into and inform the digital solution. The way we approach all projects is the same, from initial ideas, strategy and creative process but the final outcome is moulded to work on a digital platform rather than motion, campaign etc.

A question over Twitter – What excites you most about design?
That it could be anything. The message, the medium, the look, the idea, it’s all up for grabs. I personally love creating something from scratch and enabling it to develop and evolve over multiple platforms.

What project are you most proud of?
The work is so varied, it’s hard to pick a favourite. I worked on a brand image for Little Big Planet last year and it’s one of my personal favourites because when I joined the studio, my background was in branding, more conventional styles, not high gloss image creation, and I had to get up to speed in that area so I could work on those kinds of projects. It’s just one image but a lot of work went into it and pushed me out of my comfort zone.



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