Dave McDougall
Strategy Director

With 14 years’ experience in digital transformation, Dave brings a strong strategic and creative perspective to all of our projects. He loves learning about audiences, and turning our clients’ challenges into brilliant user experiences.

At the University of Westminster Dave studied one of the pioneering digital degrees, making interactive installations and multimedia content. He ventured into the creative industries at Fabrica, the Benetton Group’s communication research centre in Italy.

For Studio Output, he’s developed projects for Penguin, Boots and Speedo – and was a key member of the Pottermore team. Dave brings insight, digital strategy, design and technical understanding to our projects. His well-timed sense check is a key part of every project.

Dave talks regularly at events and writes opinion pieces for the creative and technology press. His contribution to our own insight programme makes him a trusted thought-leader to our clients.