Radio 1 website design

BBC Radio 1

Branding. Digital.

BBC Radio 1 launched its new website in November 2009 following a year of careful restructuring and redesign, led creatively by Studio Output and built by Collective. Using a bold photographic route for each page’s background, we designed a series of mini sets for the station, representing each show and its presenters. The work started with the design of new logos for every show; as with the photography, we combined consistency with individuality, creating a set of different logos all based around the BBC Radio 1 typeface, Century Gothic.

The overall look and feel is a result of a year-long collaboration between Studio Output and artist & photographer Richard Paul. The outcome is a statement-making, vibrant site that is bursting with personality, a design that perfectly complements Collective’s brief to build a site that is more accessible and exciting for its users. Visit bbc.co.uk/radio1/djs


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