We were invited by Thomas Cook to devise a brand & marketing campaign for their first Big Snow Festival, which took place in Andorra in March 2010. The brief required a solution that would appeal to the broad cross-section of party-goers that frequent the summer festival scene, with the work carving through adverts, merchandise, website and event materials.

This is the first time Thomas Cook have ventured onto the slopes; however they do have previous with The Big Reunion, a remarkably popular series of weekenders celebrating its 10th birthday in November 2010. The weeklong Big Snow Festival features a line up including Calvin Harris and Pendulum. Find out more here.