Urban Reef is a new surf-inspired bar, cafe, deli and restaurant in Boscombe Bay, Bournemouth, opposite the UK's first artificial surf reef.

We created an identity, print and interior graphics to communicate values of good food & drink, mixed with a healthy dose of fun.

The logo itself is based on a barrel wave, and supported by bold typographic illustrations, spelling out the company ethos amongst lyrics from appropriate songs. We worked alongside our regular collaborators Macaulay Sinclair, and the photographs are courtesy of Darren Ciolli-Leach.