When the lovely people at Wax Jambu asked us to design a brand identity for their new bar, they knew the people of Islington were ready for a boutique venue with a difference.

With an interior and decor that changes seasonally, customers are invited to interact with the environment and give it a ‘lived in’ feel. We reflected this idea of changing seasons in our approach, combining botanical drawings with gridded typography and a friendly brand identity.

This chirpy little chap was applied to uncoated stocks and recycled board in bronze foil, giving the print a warm, textured feel that translates well into a content-managed website at waxjambu.co.uk