Your Game is a BBC Sport project for 16-25 year olds, unlocking opportunities to work, study or train for some of the most underserved social groups in the UK. Travelling to inner-cities, each event is a festival of sport, music and media, with entertainment provided by BBC 1Xtra, 5 live and Asian Network.

In 2007 we developed an iconic identity to sum up this unique blend, encouraging clear understanding about the scheme by potential partners and the young people it helps. This provided a platform for a pilot scheme in Namibia and subsequent annual events in the UK. Each has developed the aesthetic to help create an evolving, much-loved brand with a positive impact.