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A big year for East London Dance

A the dance charity moves into its first building, we’re thrilled to be developing a new brand identity.
25th February 2021

2021 is a big year for East London Dance. For three decades the charity has produced ambitious performances alongside projects that get all ages dancing. They uncover diverse talent, train professionals and watch their careers fly.

Now, for the first time, the organisation is moving into its own building, alongside music partner, UD. A pioneering dance and music hub for young creatives at Sugar House Island in Stratford. Alongside this, the team have been working with Simon Dean at STANCE, to define not just what East London Dance does, but what it stands for.

East London is our home too, so it feels brilliant to be working on something so valuable to the community.”

We’re thrilled to be working with them to turn those ideas into a new brand identity. Something to reflect the organisation as it is today and where it’s heading. Although we’re working remotely right now, east London is our home too, so it feels brilliant to be working on something so valuable to the community.

We look forward to sharing stories from the design journey.

Photo: East Wall, 2018 – Choreographer Joseph Toonga. ©Historic Royal Palaces & Richard Lea-Hair.

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