Process

You know your brand best — why you exist, what you’re good at, and how you want others to feel about you. So that’s where we start. By getting to know you.

We’ll help express what you do in a way that’s easy for your audiences to understand, and makes your points of difference clear. So everyone else can get to know you, too.

Character describes what you’re like and how you’d like others to describe you. We work with you to define three traits which best reflect your approach, people and ambition.

It’s how we distil the innate qualities of a brand into a tangible and actionable form to drive design.

As specialists in brand, digital and product, we love a deep, deep dive. That’s how we can communicate your brand’s character across every asset and touchpoint.

Because a brand is so much more than a logo, typeface and colour palette. It’s the sum of all the experiences people have with your organisation and products. So we make all these underlying moments just as important as the surface layer.

We don’t do different for the sake of difference. Instead, we make brands that are distinctive in their meaning, based in more than aesthetics alone.

By understanding your category, vision and objectives, we make strategic and design decisions to help you either fit in or stand out. And show when it’s right to do one or the other.

We’re huge fans of close collaboration with internal client teams. In our experience, that’s how the best work happens.

We love to challenge and be challenged by you, so we’ve adopted a ‘break it to make it’ philosophy. We make things, before passing them to you to find the breaking point. You pass it back and we figure out useful solutions that can’t be broken!