We repositioned Testronic around a bigger role for testing: Raise the standard of play. The strategy puts their specialist knowledge and conviction at the heart of the business. Unlike competitors offering a broad slate of services, Testronic focuses on one thing and goes deeper: testing. They know what it takes to make the game, break the game and raise the game.
We overhauled the brand and digital experience around this idea. Much of what Testronic does can never be shown, so rather than seeing that as a limitation, we made it part of the identity. Instead of showing the finished games themselves, the brand gets beneath the surface, revealing the layers of scrutiny, precision and expertise that go into a game from build to launch.
The processes and craft that usually go unseen became the building blocks of the visual language. A layered system that reflects the way Testronic works and the attention they bring to every detail. Even the existing mark was put through testing, refined and reduced to work harder across the new identity.
We helped introduce the new Testronic to the world at the GDC Festival of Gaming. Bringing a business that’s been working tirelessly behind the scenes into the limelight and setting the pace in the industry.
