We repositioned Testronic around a bigger role for testing: Raise the standard of play. The strategy puts their expertise and conviction at the heart of the business. Testronic knows what it takes to make the game, break the game and raise the game, applying specialist knowledge to help developers push every aspect of the experience further.
We overhauled the brand and digital experience around this idea. Much of Testronic’s work can never be shown, so rather than seeing that as a limitation, we made it part of the identity. Instead of showing the games themselves, the brand gets beneath the surface, revealing the layers of testing, scrutiny and expertise that go into a game from build to launch.
The processes, precision and craft usually hidden behind the scenes became the building blocks of the visual language. A layered system that reflects the way Testronic works, showing just how far they go and the attention they bring to every detail. Even the existing mark was put through testing, refined and reduced to work harder across the new identity.
We helped launch the new Testronic at GDC, bringing a business that has spent so long behind the scenes firmly into view. A brand that finally shows the world what Testronic has been putting into games all along — and gives them plenty of room to keep raising the bar from here.
