An illuminating internal CSR brand campaign

Vodafone Foundation

Shine a Light is the Vodafone Foundation’s employee fundraising campaign. We created a flexible identity to support different charities and fundraising activities, with engaging content to promote their work across internal and external channels.
  • Brand development
  • Brand guidelines
  • Social content
The need to adapt
While there was no ownable look for the Vodafone Foundation communications, it was becoming increasingly important for the activity to be recognised in a sea of internal comms initiatives. The identity would need to support multiple 
charities and events, so we devised a graphic treatment which would shine a light onto all sorts of good causes and fundraising activities.
We need to create a unique and unifying thread for our campaign to cut through in an increasingly purpose-led organisation.”
Shine a Light brief
Linking support to causes
Messaging with impact
A versatile kit
Helping Vodafone Foundation thrive
Output is a fab team, easy to work with and very personable. You have given us a great interpretation of the brief and a toolkit that’s really got stand-out on our very busy internal platforms.”
Lucia Hayes
Head of Brand, Marketing & Communications,
Vodafone Foundation