The need to adapt
While there was no ownable look for the Vodafone Foundation communications, it was becoming increasingly important for the activity to be recognised in a sea of internal comms initiatives. The identity would need to support multiple
charities and events, so we devised a graphic treatment which would shine a light onto all sorts of good causes and fundraising activities.
We need to create a unique and unifying thread for our campaign to cut through in an increasingly purpose-led organisation.”