Designing brands that thrive on change

dan@studio-output.com Dan is Founder and Managing Director of Output, with twenty years’ experience running creative businesses spanning design, branding, digital and motion.

He set up the agency in 2002 with the simple intention of making ‘great work for interesting people’. Sixteen years in and Output is going from strength to strength, helping brands like Auto Trader, BBC, Bloomsbury, eBay and Girl Effect navigate a connected world.

Dan drives our business strategy and sales & marketing. He loves bringing teams and clients together, finding efficiencies and creating more effective working methods to ensure our work truly helps businesses adapt and thrive.

His understanding of the entertainment, media and music sectors has seen him lead major projects for Pottermore, Sony PlayStation and Penguin, as well as managing our decade-long relationship with the BBC. Dan is a frequent contributor to press and publications worldwide, has judged D&AD Awards and has lectured, taught and mentored at various UK universities.

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rob@studio-output.com Rob is Founder and Client Director at Output, with a deep understanding of brands built up over twenty years helping them grow. He set up the agency with Dan, and their culture of supporting and challenging each other in equal measures formed the creative approach that underpins our work.

As a key partner to our clients, Rob has led overhauls for the Government’s Innovate UK and Sony PlayStation. He helped BBC Sport become a more coherent and relevant cross-platform brand, and is currently overseeing a major rebrand for BBC Cymru Wales.

With a background that spans design and strategy, Rob combines the problem-solving methodology of a designer with an empathic understanding of client hopes and fears. He believes that bold ideas can only thrive when clients embrace them, and devotes his time to making them feel comfortable enough to make the leap.

Rob writes about design and branding in the press, and has spoken at events as far afield as Dublin, New York and Beijing.

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gemma@studio-output.com Gemma is Client Director at Output, with 18 years’ account, new business and marketing experience. Her role involves managing key client relationships and the cross-platform marketing strategy for the business.

With extensive experience in broadcast and publishing, Gemma oversees pitches and has led clients including BBC, Penguin, Pottermore, Hearst, Discovery, Arts Council England, Get Living London, Science Museum and Nickelodeon.

She’s successfully delivered projects, from brand strategy and art direction, to website design and build, and developed marketing strategies for clients including Get Living London and Penguin books. She gets to the heart of potential and existing clients’ challenges and develops long-term relationships, to ensure great feedback and continued business success.

Gemma hosts regular insight events, bringing together thought leaders to share relevant knowledge with new and existing clients. She leads the marketing and client services teams, ensuring the Output profile is being promoted effectively across every touchpoint and clients have a great experience working with us.

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johanna@studio-output.com Johanna is a thoughtful and inquisitive Creative Director, who has spent sixteen years in the design industry, exploring the area where brand and digital experience meet.

Graduating from Nottingham Trent University, she worked at some of Nottingham’s best brand agencies, picking up awards and featuring in the Creative Review Annual. She joined Output to accelerate her career, and moved to London to head up the design team.

Johanna’s work for BBC iWonder created a future-facing identity system which was widely adopted across the BBC’s online portfolio. She led the design team to reinvent J.K. Rowling’s Pottermore from top to bottom, developing a completely new look & feel for the digital product. And she worked closely with Auto Trader’s internal design & UX teams to shift perception of the brand into something purpose-built for digital platforms.

Keen to share the learnings from these projects, Johanna is a regular speaker at design events in the UK and beyond.


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nicky.naraine@studio-output.com Nicky is Finance Director at Output, with over twenty years of financial experience within the creative industries.

She brings a wealth of experience – from working in large, group-structured agencies, to smaller independents. Nicky is CIMA-qualified and began her career working for agencies like Lowe and Partners, JWT and WCRS, before spending twelve years moving through the ranks at Fallon.

Her passion is working with the partners to add value and grow the company in the face of an ever-changing industry landscape.

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dan.fox@studio-output.com Dan is an integrated Head of Production, with a decade of experience working in brand and digital design agencies Dry and Bureau of Visual Affairs. He looks after the production department, mentoring and passing on his experience to the younger producers and generally keeping the studio running smoothly.

Dan has a great understanding of all areas of project management and is well suited to multifaceted deliverables. Current highlights include managing the FairFX and HeadStart accounts, and working across BBC Sport, BBC Scotland and BBC Three.

Having worked his way up the ladder, he isn’t shy of getting his hands dirty and very much follows Anthony Burrill’s philosophy, ‘Work hard and be nice to people’.

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