Designing brands that thrive on change

We’re an endlessly curious and creative group of designers, strategists and producers. To make sure it connects, our work is underpinned by five key principles.
1. Focus where it matters
In a connected world, your brand is whatever your audience is interacting with. Digital products provide untapped opportunities for organisations to express themselves. By weaving a brand’s distinctiveness throughout, we ensure every experience is powerful, rewarding and memorable.
1. Focus where it matters
2. Think it through
To make every decision the right one, we maintain a strategic mindset throughout the life of each project. Our 4D process helps us discover the context, define the challenge, design solutions and deliver results. It means we’re constantly pushing ourselves to test, learn and validate our thinking at every stage.
2. Think it through
3. Brand with character
In a world of testing and optimisation, distinction is easily stripped out of digital products. For brands to cut through, a focused core idea needs to be supported by a unique personality. We create design systems that bring a brand’s character to life – inspiring their audiences and creating deeper connections.
4. Bring creative energy
We help your teams solve problems and innovate. That means approaching things from different angles, using a combination of intelligence and intuition to uncover unexpected answers. Our creative energy constantly challenges internal teams to surprise themselves, which ultimately takes brands to the next level.
4. Bring creative energy
5. Get there together
Flexible and collaborative, we regularly work and embed with our clients’ internal design, product and UX teams. We’re just as comfortable working alongside other agencies, bringing the expertise to adapt traditional brand design to the platforms and devices people use every day.
Senior Team
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Dan Moore
Founder / Managing Director
Dan Moore
dan@studio-output.com Dan is Founder and Managing Director of Output, with twenty years’ experience running creative businesses spanning design, branding, digital and motion.

He set up the agency in 2002 with the simple intention of making ‘great work for interesting people’. Sixteen years in and Output is going from strength to strength, helping brands like Auto Trader, BBC, Bloomsbury, eBay and Girl Effect navigate a connected world.

Dan drives our business strategy and sales & marketing. He loves bringing teams and clients together, finding efficiencies and creating more effective working methods to ensure our work truly helps businesses adapt and thrive.

His understanding of the entertainment, media and music sectors has seen him lead major projects for Pottermore, Sony PlayStation and Penguin, as well as managing our decade-long relationship with the BBC. Dan is a frequent contributor to press and publications worldwide, has judged D&AD Awards and has lectured, taught and mentored at various UK universities.

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Rob Coke
Founder / Client Director
Rob Coke
rob@studio-output.com Rob is Founder and Client Director at Output, with a deep understanding of brands built up over twenty years helping them grow. He set up the agency with Dan, and their culture of supporting and challenging each other in equal measures formed the creative approach that underpins our work.

As a key partner to our clients, Rob has led overhauls for the Government’s Innovate UK and Sony PlayStation. He helped BBC Sport become a more coherent and relevant cross-platform brand, and is currently overseeing a major rebrand for BBC Cymru Wales.

With a background that spans design and strategy, Rob combines the problem-solving methodology of a designer with an empathic understanding of client hopes and fears. He believes that bold ideas can only thrive when clients embrace them, and devotes his time to making them feel comfortable enough to make the leap.

Rob writes about design and branding in the press, and has spoken at events as far afield as Dublin, New York and Beijing.

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Gemma Ballinger
Client Director
Gemma Ballinger
gemma@studio-output.com Gemma is Client Director at Output, with 18 years’ account, new business and marketing experience. Her role involves managing key client relationships and the cross-platform marketing strategy for the business.

With extensive experience in broadcast and publishing, Gemma oversees pitches and has led clients including BBC, Penguin, Pottermore, Hearst, Discovery, Arts Council England, Get Living London, Science Museum and Nickelodeon.

She’s successfully delivered projects, from brand strategy and art direction, to website design and build, and developed marketing strategies for clients including Get Living London and Penguin books. She gets to the heart of potential and existing clients’ challenges and develops long-term relationships, to ensure great feedback and continued business success.

Gemma hosts regular insight events, bringing together thought leaders to share relevant knowledge with new and existing clients. She leads the marketing and client services teams, ensuring the Output profile is being promoted effectively across every touchpoint and clients have a great experience working with us.

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Oliver Bingham
Marketing & Business Development Manager
Oliver Bingham
oliver.bingham@studio-output.com With eight years’ experience across a variety of roles within brand and design agencies, Ollie brings experience and a fresh perspective to our marketing activities. His background in brand consultancy and creative strategy helps him think deeper about the challenges businesses are facing, and the role of design in solving them.

Ollie cut his teeth at global design agency Dragon Rouge, where he found his calling working on positioning, architecture and innovation projects for the likes of M&S, Rio Tinto and Heineken. As part of the consultancy team at The Clearing, he led strategic projects and helped turn bright ideas into boundary-pushing creative work.

A keen writer, Ollie keeps track of what's happening across brand, design and digital to develop original content and thought leadership pieces. He’s contributed to articles in Design Week, Creative Review and The Drum, and has spoken about branding at several events – including at the British Embassy in Helsinki.

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David McDougall
Strategy & Innovation Director
David McDougall
dave@studio-output.com With seventeen years’ agency experience, David brings a strong strategic and creative perspective to all of our projects. He loves learning about audiences, business challenges and technology, turning our clients’ big challenges into brilliant creative results.

At the University of Westminster David studied one of the pioneering digital degrees. He then ventured into the creative industries at Fabrica, the Benetton Group’s communication research centre in Italy, before holding creative leadership roles in digital agencies in London.

For Output, he’s developed projects for eBay, Pottermore, Penguin Books and Boots. David brings insight, digital strategy, design and technical understanding to our projects.

David speaks regularly at events and writes opinion pieces for the creative and technology press. His contribution to our own innovation programme makes him a trusted thought-leader to our clients.


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Johanna Drewe
Associate Creative Director
Johanna Drewe
johanna@studio-output.com Johanna is a thoughtful and inquisitive Associate Creative Director, who has spent sixteen years in the design industry, exploring the area where brand and digital experience meet.

Graduating from Nottingham Trent University, she worked at some of Nottingham’s best brand agencies, picking up awards and featuring in the Creative Review Annual. She joined Output to accelerate her career, and moved to London to head up the design team.

Johanna’s work for BBC iWonder created a future-facing identity system which was widely adopted across the BBC’s online portfolio. She led the design team to reinvent J.K. Rowling’s Pottermore from top to bottom, developing a completely new look & feel for the digital product. And she worked closely with Auto Trader’s internal design & UX teams to shift perception of the brand into something purpose-built for digital platforms.

Keen to share the learnings from these projects, Johanna is a regular speaker at design events in the UK and beyond.


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Nicky Naraine
Finance Director
Nicky Naraine
nicky.naraine@studio-output.com Nicky is Finance Director at Output, with over twenty years of financial experience within the creative industries.

She brings a wealth of experience – from working in large, group-structured agencies, to smaller independents. Nicky is CIMA-qualified and began her career working for agencies like Lowe and Partners, JWT and WCRS, before spending twelve years moving through the ranks at Fallon.

Her passion is working with the partners to add value and grow the company in the face of an ever-changing industry landscape.

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Dan Fox
Head of Production
Dan Fox
dan.fox@studio-output.com Dan is an integrated Head of Production, with a decade of experience working in brand and digital design agencies Dry and Bureau of Visual Affairs. He looks after the production department, mentoring and passing on his experience to the younger producers and generally keeping the studio running smoothly.

Dan has a great understanding of all areas of project management and is well suited to multifaceted deliverables. Current highlights include managing the FairFX and HeadStart accounts, and working across BBC Sport, BBC Scotland and BBC Three.

Having worked his way up the ladder, he isn’t shy of getting his hands dirty and very much follows Anthony Burrill’s philosophy, ‘Work hard and be nice to people’.

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Dan Moore
Founder / Managing Director
Rob Coke
Founder / Client Director
Gemma Ballinger
Client Director
Oliver Bingham
Marketing & Business Development Manager
David McDougall
Strategy & Innovation Director
Johanna Drewe
Associate Creative Director
Nicky Naraine
Finance Director
Dan Fox
Head of Production
Inside Output
Becoming the benchmark design agency starts with thinking from the inside out. Through our culture, we aim to give back as much as our people put in. From flexible working to regular away days, exclusive employee perks to an extended Christmas break, we recognise and reward in equal measure.

Whether you’re starting out, considering something new or looking to move up, we’re always on the hunt for talented thinkers, makers and doers. If you like what you see, and think you’ll thrive working with us, get in touch below.
Inside Output