A content workshop is where key stakeholders from your organisation discuss and plan what content should be on your new website.
It happens early in the process, and is vital before any design and build can begin.
The goal of the workshop is to get everyone on the same page about what the website should do and say. It’ll help you plan the hierarchy of information, and start to show how people will find it. Before the workshop, we’ll do some initial research and strategic thinking, which we’ll use to guide the process.
In this article, we’ll look at the things you can prepare to make your workshop a success.
Who should attend?
It’s important to get the right people in the room, without overloading it. Your list of stakeholder interviews is a good starting point, although they don’t all need to attend. Usually, having someone from each department is sufficient, with at least one team member who knows your audiences well. If the website has a particularly large scope, we may run a separate smaller session with you, to make sure we get enough time with each specialist. More on that below.