GB: As an independent, female-led studio we stand out from the majority run by middle-aged guys. We like the work they do, but want to do things differently. For us, empathy, no ego and complete collaboration are key. Flexibility in work is a priority. And doing amazing projects for innovative companies who want to do good in the world.
JD: We’re in a rare position. There are so few women in creative leadership roles. To shift our culture and work to be more inclusive and reflect the world around us is an immense privilege and responsibility. We’re constantly looking at how we can forge an environment where people can be themselves, do their best work and have a life away from it.
What have you been up to?
GB: Initially, the focus was all on the work. Over time, with learnings from some challenging clients, new hires and a massive economic shit-show (thanks Liz!), we’ve realised we need to always be flexible and work hard to engage the team and clients, while always striving to do better work.
JD: My mission has been to raise the benchmark of our creative work. To do that, we had to focus on the things we’re best at. Output had done a wide range of work with a youth focus, and it felt like we needed to return to the core of what we were best at — brand — and activate that work across digital experiences. We enjoyed those blended projects the most, and had the foundations of a team setup to bring this vision to life.
Since then we’ve grown the brand and digital teams and paired them as ‘sparring partners’, to translate strong conceptual ideas into actionable brands and rigorous digital systems.
Who do you work with?
GB: Our clients are a mix of growing companies who are investment backed, through to charities and more established brands across entertainment and financial services. The variety of sector, size and life stage keeps everything interesting.
Recently we’ve won clients in the sustainability space, something we’re really excited about. It’s the client and their ambitions we’re interested in, not the sector. If we think it’s going to be a solid creative challenge, could do some good in the world and the client will be involved in the process, we want to work with them.
What’s changing in the business?
GB: We have a clear idea of where we want to go and what we’re brilliant at. There’s a bold vision for where we want to be in the future, the type of clients and the impact the work should have. We want to build brands for people creating products that improve people’s lives.
As a small team, we’re defined by the people we bring together. So there will always be input when new minds come in with ideas that inspire us to think differently. Having this broader vision is refreshing.