Accelerating a new era in financial services
A brand for the UK’s fastest-growing tech company
ClearBank is revolutionising banking infrastructure, from a slow-moving utility to the catalyst that unlocks the potential to innovate. As the UK’s fastest-growing tech company, it needed a memorable and energising brand, supported by a new digital experience to supercharge global expansion.
Visit website“We’re a group of ambitious and spirited people who are changing the very fabric of banking — and we’re moving quickly.”
Charles McManus
CEO, ClearBank
ClearBank is a unique business. It has the infrastructure and influence of the ‘Big Four’ banks, paired with the tech capabilities and people to stay ahead of the fastest-growing fintechs. This powerful combination helps companies of all sizes to compete. From traditional banks trying to keep pace, to fintechs scaling quickly, ClearBank ups your game — pushing you to innovate, differentiate and grow.
The relationship between ClearBank and its partners is expressed through a visual language of ‘powerful collaboration’. The brand speaks with a confidence and clarity that matches their ambition. Uniting the company’s direction, it instils pride and elevates ClearBank as an inspirational tech employer.
ClearBank’s new design language captures the balance of advanced technology and the people behind it. The mathematically optimised wordmark, customised brand typeface and spacious layouts combine with natural photography of the expert team, communicating a refreshing sense of clarity.
ClearBank provides the infrastructure behind many financial institutions: from high street banks, to consumer-facing neobanks and the future of crypto. We worked closely with the team to articulate their services into a set of four products, showing exactly what ClearBank offers its customers.
We helped ClearBank define ‘use cases’ that show its impact on different financial sectors — growing fintechs quickly, giving traditional banks the infrastructure to compete or establishing new technologies like crypto. These first-hand stories validate the powerful service by connecting ClearBank’s proposition to relatable business needs.
In a comprehensive transformation of the digital experience, we defined a new information architecture, established distinct services and developed use cases. Eligibility flows onboard potential clients and amplify lead generation, helping ClearBank deliver on its ambitious proposition.
“Our new brand is the perfect balance between our innovative technology and our vibrant people, and really differentiates us in the market. I’m confident we now have a brand that not only gives us greater flexibility across multiple channels, but is a strong foundation for the future of ClearBank.”
Aimee Cole
Head of Marketing, ClearBank
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