An investment like no other
Cult believe that wine will always be an exciting way to invest. But it’s a category marred by misconceptions. It can feel complicated and intimidating — even a bit ‘old-school’. We set out to help Cult revolutionise the category and excite audiences through a new brand proposition, and an inspiring visual and verbal identity. By marrying the heart and mind, we’d show that investing with Cult is both financially and lifestyle-enriching.