Found wanted their new logo to be simple, impactful and iconic – like a favourite magazine masthead. At its heart, it’s a simple typographic mark that plays with light and shadow. A deliberate balance of classic and contemporary, focusing on what catches the eye. But with Found’s ability to take the logo into a 3D space, it was abstracted and remixed into many different expressions. Collaborating together created a broader, more immersive, brand world, all from a single two-dimensional form.