A brand to unlock every child’s potential
When we met the Tutorful team, we felt the heart, expertise and substance at the core of what they do. But the brand felt visually neutral and anonymous. The experience was functional and transactional. Tutoring as something to be done rather than to enjoy. So we positioned studying with Tutorful as an experience full of possibilities — to learn, grow and have fun. It meant representing the emotional side, not just the rational.