Working on Pie was a rare occasion: one studio entrusted with both a brand and product language.
We were excited. They were an ambitious team looking to launch a beta app. And they wanted a partner who could coordinate more than one mode of design: a distinctive brand ready to go, alongside a product language which looks and feels engaging down to the most functional moments.
If you haven’t seen our work for Pie, read on to find out how we made it, or check out the case study first.
Exploring the possibilities
Following a strategic deep-dive, we uncovered the proposition, ‘it’s your money, claim it’. We started the design work, as always, by exploring and identifying the most promising broad territories with the Pie team. Using sketches and references we pushed into different ways Pie could express itself: ownable moments in the app, illustrating data and encouraging customers to engage.
As our first review of visual work with a client, here we’re looking to gauge what’s landing. At this stage, ‘no’ is as useful as ‘yes’. It’s a safe space for exploration, to test ideas and learn what gets everyone excited. Doing this well means we go back to the studio, empowered to build out routes with a strong sense of direction.