It’s business time
Product identity for the UK’s best-loved bank
Monzo has built the sort of customer loyalty other banks can only dream of. With the launch of a new business banking offer, Monzo asked us to create a visual identity with the simplicity and magic people love about the brand, and the trust and reassurance businesses need from a bank.
Visit Monzo Business“Our vision is to become the ‘financial control centre’ for SMEs by providing the features, funding and services that businesses need.”
Monzo Business brief
Monzo Business came to us with a defined positioning, a clear product proposition and a customer-centric feature set that makes them desirable for small business owners. We decided to put those individuals front and centre, and tell the story of what it’s like to bank with Monzo Business from their perspective: effortless, straightforward and frustration-free.
To show the Monzo customers off in their best light, we jumped in to provide art direction for the photoshoot, with stills shot by Hermione Hodgson and testimonial videos by Many Makers.
To help the brand feel clearly Monzo, we used the signature ‘hot coral’ edge of the bank card as a core graphic element. We wrapped this thread around the customer photography to connect their testimonials to Monzo Business features.
We collaborated closely with Monzo’s internal design team to bring the brand to life across key screens. With customers present throughout, their testimonials play a key role in every page to reinforce the customer-centric Monzo Business positioning.
Defining creative territories
“Over the last six months, we’ve heard hundreds of stories from our business community about how Monzo Business has given them peace of mind and made their lives better.”
Jordan Shwide
Product Director, Monzo Business Banking
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