As the project wasn’t starting from scratch, the first sprint was about reviewing and extending the work done to date, to link customer stories to Monzo features in an engaging way. We combined broad visual territories with functional wireframes to show how existing components could be used and adapted. It was energising to see how aligned the teams were after just a few days working together.
Our overarching idea was to put small business owners front and centre, and tell the story of Monzo Business from their perspective. With real customers as the stars, they could show how Monzo’s features help them to stay focused on their business.
To show the Monzo customers off in their best light, we art directed a photoshoot, with stills shot by Hermione Hodgson and testimonial videos by ManyMakers. Connecting these images with the existing Monzo brand was crucial, and we found inspiration in the signature ‘hot coral’ edge of the bank card. By wrapping this thread around imagery, we showed that a Monzo Business account has physical assets, while visually referencing the customer’s service.
From hero imagery to features and benefits, we brought the thinking together in high-fidelity designs for desktop and mobile. The internal team used these to guide them in building the Monzo Business website.
Beyond the website, the identity is clear and consistent in stories, video content and static social templates. Here the content is recognisable without the Monzo’s name or logo, through distinctive use of the design system and the extended brand colour palette.